senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Black Panther's Danai Gurira Stars in Lexus' Blockbuster Electric Vehicle Campaign

29/11/2022
PR agency
Los Angeles, USA
165
Share
Bullitt’s Anthony Leonardi III directs electrifying spot for Walton Isaacson

Lexus revealed its first electric vehicle, the RZ 450e, with blockbuster-level action in a campaign starring General Okoye (Danai Gurira) of Marvel Studios “Black Panther: Wakanda Forever” and her all-female royal guard, the Dora Milaje. Directed by Anthony Leonardi III of Bullitt for Walton Isaacson, “An Electric Future” features a 90-second commercial that culminates in an explosive car chase, as well as shorter edits of the narrative. Describing the campaign, Leonardi noted, "I hope people watch the ad and feel like they are in a great movie. For each Lexus spot, I treat the vehicle like a character, so like a Marvel character, the RZ 450e is the hero. It is the star, and I wanted viewers to feel like they are along for the ride.”

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Raz Public Relations LLC
10
0
Alt Shift Life Trailer
Laura Checkoway
08/05/2024
7
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0