Black Madre Shows That There's 'No Negroni Without Campari'

To celebrate Negroni Week 2022, Campari decided to do re-readings of the famous Negroni recipe, bringing a great touch of final art to illustrate the drinks. In addition, the campaign created by Ogilvy celebrates the brand's history through time with themed posters and lots of art.

Black Madre produced 12 posters inspired by a classic moment in the brand's history, from Campari's introduction to the world of cinema - represented by Federico Fellini's short film - to the brand's connection with art, with artists such as Leonetto Cappiello.

“We draw from the source of these classic posters and on each poster we place a reference to the poster or the original story that inspired it to produce. So we added it all up… composition, digital painting, always bringing a very detailed work to the campaign,” said Andre Maciel, founder and creative director at Black Madre.

In order to reinforce the concept 'There is no Negroni without Campari', during Negroni Week, the brand offered masterclasses and workshops to professionals who work with drinks and had the opportunity to improve their skills. Campari also presented The Campari Blockchain platform, which offers collectible NFTs of the drink, which unlock exclusive experiences at the end of Negroni Week 2022.