Black Madre Brings Financial Services Company Bradesco to Lollapalooza Brazil with a Rocking Animation

Black Madre has developed the visual identity for financial services company Bradesco, as it launches a campaign for its sponsorship of Lollapalooza Brazil.

With the concept 'Cola no LollaBr com o Bradesco', the work advertises the benefits that customers could have access to during the festival.

The campaign was produced in two phases. In the first stage, the studio developed all the characters, bringing a lot of diversity and movement to their features, as well as posters and stickers that were present throughout the project on several platforms.

In the second stage, the animation of the main film was created, with a graphic language that reminds us of the lambe-lambe posters, characteristic of the festival. During the composition of the animation, the studio team was able to explore textures and movements that could translate the intention of the campaign.