Black Madre Awarded Silver and Shortlisted During First Day of Cannes Lions

One of the most important communications and advertising events of the year started this week and all attention is on the south of France, where the Cannes Lions International Festival of Creativity is happening.

During this week the whole world will get to know the campaign, artists and agency that brought to the light amazing materials, good enough to win the Lion, one of the most prestigious awards in the advertising area.

For Black Madre the week started with good news and three works shortlisted. The amazing project 'Breaks Chains with Blockchain' in collaboration with HorizonFCB Dubai, was an opportunity to help free women who have been sentenced to prison in Egypt through the sale of NFT. This shocking project brought to light the situation of hundreds of women that fight daily to keep their families safe. For this project, the festival awarded the campaign with a Silver Lion in the category Contented > Personalized Storytelling and Experience.

The campaign Chicago not in Chicago, created and developed by Black in partnership with Energy BBDO Chicago, was shortlisted in two categories Innovation in Outdoor > Standard Site and Illustration > Print and Publish.

And the last, but not least of the day, the campaign CNN Polygraph was shortlisted in the category Communication Design > Posters. A campaign that shows the commitment to the truth and good journalism.