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Black Madre Animates Famous Fans in HBO Max Campaign for Paulistão 2023

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Studio produces 'Nosso Corre é o Paulistão', which values the efforts of the fans to follow the games of their teams

Black Madre Animates Famous Fans in HBO Max Campaign for Paulistão 2023

With the participation of famous fans from the teams of Santos, Corinthians, Palmeiras and São Paulo, visual arts and animation studio, Black Madre developed the visual identity of the HBO Max campaign. The campaign consists one main animation film with live action and four more animation films, for the premiere of Paulistão. The soccer competiton is the most popular in Brazil and will be broadcast on the streaming platform. 

The work produced by Black Madre for HBO, featured names such as rapper Kyan, a big fan of Santos team; the influencer Igão, who represents Corinthians and hosts PodPah, the biggest Brazilian podcast, in addition to the comedian Thiago Ventura, a fanatical fan of Palmeiras, and the professional skater Pâmela Rosa, who is passionate about São Paulo. Audio production company Vox Haus created the campaign's soundtrack.

“In the project with HBO, we had the opportunity to show for the first time our potential in a complete work, involving everything from the live action stage to the creation of animation. This was a very important factor to motivate us even more in this campaign, since we are a production company that develops illustration, animation and key visuals”, says Tina Castro, Black Madre's business director.

video
Nosso Corre é o Paulistão

CREDITS

Agency / Creative
Production
Music / Sound
video
Nosso Corre é o Paulistão - Pamela Rosa

CREDITS

Agency / Creative
Post Production / VFX
Production
video
Nosso Corre é o Paulistão - Igão

CREDITS

Agency / Creative
Music / Sound
Production
video
Nosso corre é o Paulistã - Kyan

CREDITS

Agency / Creative
Music / Sound
Production
video
Nosso corre é o Paulistão - Thiago Ventura

CREDITS

Agency / Creative
Music / Sound
Production
view more - Digital Craft
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Genres: Animation

Categories: Media and Entertainment, TV and Radio

Black Madre, Thu, 16 Mar 2023 15:41:02 GMT