With the participation of famous fans from the teams of Santos, Corinthians, Palmeiras and São Paulo, visual arts and animation studio, Black Madre developed the visual identity of the HBO Max campaign. The campaign consists one main animation film with live action and four more animation films, for the premiere of Paulistão. The soccer competiton is the most popular in Brazil and will be broadcast on the streaming platform. 

The work produced by Black Madre for HBO, featured names such as rapper Kyan, a big fan of Santos team; the influencer Igão, who represents Corinthians and hosts PodPah, the biggest Brazilian podcast, in addition to the comedian Thiago Ventura, a fanatical fan of Palmeiras, and the professional skater Pâmela Rosa, who is passionate about São Paulo. Audio production company Vox Haus created the campaign's soundtrack.

“In the project with HBO, we had the opportunity to show for the first time our potential in a complete work, involving everything from the live action stage to the creation of animation. This was a very important factor to motivate us even more in this campaign, since we are a production company that develops illustration, animation and key visuals”, says Tina Castro, Black Madre's business director.