Birra Moretti Pulls Up a Chair in Global Campaign

If you were sitting in an Italian piazza looking for the simple pleasure of good food, good company and good beer, but the setting sun suddenly disappears outside your favourite bar, what would you do? Simple: Pick up your chairs, round up your friends and walk to the top of a lush Tuscan hillside to enjoy the sunset, and a delicious beer to continue the good times.

To bring this attitude of enjoying the simple pleasures in life to a global audience, Birra Moretti is launching a new global campaign, including multi-platform executions across films, stills, social and digital through multiple content pillars across brand, credentials and it’s Zero variant, as well as festive and seasonal activations.

The campaign sits under the line ‘Enjoy Life's Simple Pleasures’. To reaffirm its place as the original and truly authentic Italian beer, Birra Moretti has crafted a distinctive space that brings to life the joy of simple pleasures – good beer, good food and good company.

It also includes an evolved and modernised brand world, building on and revitalising its existing brand assets such as a new brand logo lock-up focussing on its recognisable assets, such as Baffo.

Directed by Sam Pilling at Magna, the key launch element of the campaign is two films. 'Chairs' is the playful story of a group racing up a hill with their chairs to enjoy the sunset with a beer. The second film, 'Pull up a chair', celebrates the beer itself, telling the story of a man who can’t find a place to sit, so he goes home and gets his own armchair so he can truly savour his Birra Moretti.

Sam Fielding, global brand lead Birra Moretti said, “In a world that's increasingly busy, noisy and complex, we look to Italy, where life’s greatest pleasures are often the simplest – good food, great company, and a beautifully crafted beer. True to our authentic Italian roots, our new global campaign playfully brings this idea to life, sharing the simply joy of connecting with your favourite people and enjoying a Birra Moretti in a beautiful Tuscan setting. Birra Moretti invites you to slow down, pull up a chair, and savour the moment. Enjoy Life's Simple Pleasures.”

Gareth Morgan, creative director at Lucky Generals, said, “Birra Moretti is here to remind us all that in an increasingly confusing and complicated world, pleasure is, well, simple. Your best mates, ice cold beers, some antipasti and a sunset. What else do you need?”