Big W Appoints 72andSunny as Creative Agency

Big W has appointed 72andSunny as its new creative agency partner.

72andSunny will be retained to develop Big W’s ongoing brand and creative strategy as well as developing integrated retail and brand campaigns that extend through earned, social media and the brand experience.

Vanessa Rowed, Big W marketing director, said, “72andSunny’s belief in optimism and their strong customer insights coupled with innovative creative thinking across paid, owned and earned channels made them the perfect partner for our business.

“We look forward to working closely with the 72andSunny team as we celebrate Big W as the everyday family champion.”

72andSunny president ANZ Ross Berthinussen added, “From the outset we loved the ambition and energy of the Big W team and the opportunity to turn this beloved retailer into a modern, next generation brand. We’re looking forward to putting optimism into action to transform the Big W brand from the shop floor through to ecommerce, advertising and culture.”

72andSunny CCO Wesley Hawes said, “We are so proud and delighted to be working with another iconic Australian brand, alongside existing partners like the AFL, Google and realestate.com.au, and with the ambitious and like-minded individuals on the Big W team. Creativity doesn’t start on set. It’s fostered in relationships, shared values, and an almost obsessive desire to understand the audience. We can’t wait to get started and to unlock the potential of the Big W brand.”

The appointment adds to other recent new business wins for 72andSunny, including the AFL, Deputy, and Cadillac and is effective immediately.