Big Agency Bling or Small Agency Swing?

Some of the best strategists I know have done something kinda accidentally smart with their careers.

They’ve gone: Big, small, big, small.

Big agency.

Small agency.

There are great things that can happen for your brain at both:

You’re a strategist in a big creative agency.. the land of giant ideas and colossal campaigns means..

Exposure to big bad ass brands 🍑

A high profile portfolio, global reach and large scale campaigns allows you to manage complex, high-impact projects that lead to industry recognition. Boosting reputation and credibility.

Profesh Development👩‍💻🧑‍💻

Often larger agencies have more linear and structured career paths. 

Strategists can benefit from these resources to further develop their strategic thinking, leadership abilities, and industry knowledge.

Exposure to sexy systems📲

Process driven or not, being a part of a slick company system with an intricate work flow can help teach you to save time, money and improve productivity.

Networking Champions 🌍

Big agencies often host events, workshops, and conferences that facilitate networking with industry experts, leading to valuable connections and progression.

Or... Imagine you're in the small corner, mighty strategist / multi tasking ninja…

Agility & Flexibility 🧘‍♂️ 🧘

Being more agile and adaptable, makes it easier to pivot and respond quickly to client changes. Creating a culture of innovation and experimentation, thinking creatively and outside the box.

Direct Client Love ❤️ 

Smaller agencies often involve strategists in client meetings and communications more directly. Contributing to better client satisfaction and project outcomes.

Creative Collaboration 👨‍🎨🧑‍🎨

Strategists will have more exposure to the rest of the team. Understanding of the whole creative process from implementation to delivery.

Entrepreneurial Mindset 🧙‍♀️ 🧙

Access to smaller budgets and commercial survival can really help you from a business perspective.

A Smaller agency environment can encourage strategists to think like entrepreneurs.

So, Big agency bling or small agency swing.

Both places have their unique perks, developing a well-rounded, versatile strategy warrior.