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Beyond the Desk featuring Gregory Lee, Senior Manager, SEO, dentsu X US

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Gregory discusses the media trends shaping 2023

Beyond the Desk featuring Gregory Lee, Senior Manager, SEO, dentsu X US

We’re back with another ‘Beyond the Desk by dentsu X’ feature, diving into the people, passions, and talents that make the agency so special.

In this interview, we hear from Gregory Lee, senior manager of SEO, who discusses the media trends shaping 2023. Gregory also shares how his background in industrial design has given him a balanced perspective in his role and how he has evolved his career at dentsu X.


Q> What is a media trend that you think will have a huge impact on 2023? 

Gregory> While there's a lot of buzz about AI right now, I believe it will eventually become a standard tool for everyone. Google Analytics and other platforms already have AI built in, and I imagine there will be even more uses for AI in media analysis. For example, ChatGPT is a friendlier version of GPT that uses AI to generate natural language responses to queries. As AI becomes more integrated into media tools and processes, it will help improve efficiency and accuracy.


Q> What is one skill they do not teach in school that you use every day? 

Gregory> Cleverness is the skill that I find myself using every day. It's about finding creative solutions to problems and thinking outside the box. I always believe that there's another way to approach a problem and I have a hard time taking no for an answer. I look at problems from different angles and try to connect the pieces to come up with a clever solution. It's an important skill to have as a marketer because you need to be able to come up with fresh and innovative ideas that stand out from the competition.


Q> Tell us about an accomplishment you’re most proud of during your time at dentsu X?

Gregory> Over the years, I have been building more custom analyses using client data. Instead of relying on off-the-shelf forecasting and gap analyses, I collect and clean my own data to provide more specific and actionable insights that are tailored to each client. For example, when doing SEO work, I focus on specific keywords that the client is targeting to avoid noise and irrelevant data. I also work on integrating different teams within dentsu X, such as CX, content strategy, and CRO, to create a workflow that brings everything together for performance content. By collaborating with different teams, I am able to offer a more comprehensive approach to marketing that delivers better results for our clients.


Q> What's something unique about you, your background, and your role that you bring to the dentsu X community? 

Gregory> I bring a balance of logic and creativity to my role at dentsu X. Before working in graphic design, I studied industrial design, which is a type of product design that involves working with engineers and manufacturers to create products that are both functional and aesthetically pleasing. This background gives me a unique perspective on marketing because I am able to consider both the technical and creative aspects of a project. I also believe in the importance of collaboration and teamwork, and I work hard to integrate different teams within dentsu X to create a cohesive approach to marketing that meets the needs of our clients.

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dentsu X, Thu, 27 Apr 2023 14:35:00 GMT