Better Together: Speakers from Virgin Media O2, Unilever, Mars Petcare, KFC and More Announced
A formidable line up of brand marketers is set to take to the stage at LBB’s Better Together event on Wednesday 23rd October. Speakers from Virgin Media O2, Unilever, Mars Petcare, KFC and more will join our team for the second session of the day to discuss how they like to work with their partners, what they’re really looking for and what a creatively excellent relationship looks like to them.
The session will follow an opening foreword from Little Black Book, the Advertising Association and WARC. This introduction will set the tone for the day’s discussion by presenting the facts and figures our industry is working with as well as asking the big questions - how well do we really collaborate and how can we work better together? Across the day, curated panels will also focus on the changing agency landscape, the modern world of production, successful new models of making and creating and more.
Starting at the top of the chain, with the advertisers themselves, LBB will be joined by global brand VP - Magnum at Unilever, Ben Curtis, marketing director at Virgin Media O2 Simon Valcarcel, Lindsay Barrett, global vice president of data driven marketing and communities at Mars, Natalia Ball, marketing director at KFC UK & Ireland, Kate Wall and a final panellist still to be announced.
The full panel synopsis can be read below:
PANEL SYNOPSIS
Modern marketers have a lot to think about. Their jobs have become more complex than ever as their businesses navigate the demands and possibilities presented by the 21st century. For those working with brands, whether media, creative or PR agencies or production companies, they can easily find themselves hyper-focused on their particular niche, without fully understanding the bigger picture, leading to missed opportunities. Not least when it comes to creativity and fully leveraging it to transform brands.
We’re bringing together a clutch of top marketers to get an insight into how they like to work with their partners, what they’re really looking for and what a creatively excellent relationship looks like to them.
Better Together is set to bring together 200 of the city's finest marketers, agency leaders and producers to discuss what's really driving change in the industry right now and how we can help collectively achieve more as an industry. More information about the event can be found here and you can purchase tickets here.
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