Better Together London 2024: Speaker Line Up & Agenda
10:00 - 10:30 What Does the Market Look Like Right Now?
- Sarah Virani, Senior Commercial Manager, Advertising Association
- Alex Brownsell, Head of Content, WARC
10:45 - 11:30 What Do Modern Brands REALLY Need?
- Simon Valcarcel, Marketing Director, Virgin Media O2
- Benjamin Curtis, Global Brand Lead, Vice President, Magnum (Unilever)
- Lindsay Barrett, Global Vice President of Data Driven Marketing & Communities, Mars Pet Nutrition
- Kate Wall, Marketing Director, KFC UK & Ireland
- Elise Burditt, Senior Director, Confectionary UK at Mondelēz
11:45 - 12:45 What Does Production Look Like in 2024 and Beyond?
- Tracey Cooper, Executive Producer, Riff Raff
- Andrew Levene, Managing Director, Stink
- Pat Murphy, Founder & CEO, MCA
- Victoria Keenan, Head of production, BBH
- Tim Page, Partner and Director of Production, HeadsUp Production
- Paul Ward, President, Global Network & CEO, UK, Prose on Pixels
13:45 -14:30 How We Reignited Guinness with Gráinne Wafer, Diageo
14:30 - 15:15 How Are Agencies Evolving?
Keeping up with advertising agencies and their changes can feel like a full time job in itself.
For what seems like forever, the major players in the advertising industry have been restructuring, shaking up their offering and smooshing together previously happily separate agencies. More and more brands are building their own tailor made studios and hot shops. And indies are becoming more entrepreneurial than ever. No one seems to do just one thing any more, some do PR, some have built up events, some have built their own production units, talent agencies, tech expertise and more. For those who work with agencies, whether marketers, suppliers or partners, it can be confusing to figure out who does what and where opportunities lie. We’re bringing together agency insiders from a whole spectrum of the industry to learn just how agencies are evolving, how to get the best out of them and where they’re going next.
Read more about the speakers here.
- Matthew Watson, Executive Creative Director, Sips & Bites / Pepsi
- Natalie Graeme, Founder, Uncommon
- Chris Gallery, Head of Strategy, Mother
- Carlo Cavallone, VP of Creative at Our LEGO Agency (OLA), the LEGO Group
15:45 - 16:30 Successful New Models: A Deep Dive into Innovative Making and Creating
For so long, businesses in the ad industry sat in clearly-defined, easy boxes. Creative agency, media agency, production company, post house, media owner. These days the lines are somewhat blurred, and the most entrepreneurial thinkers are finding opportunities in emerging in-between spaces. From in-housing experts to influencer experts unlocking the potential of new gen creators, and of course the businesses finding exciting ways to leverage AI.
Look forward to an insightful and inspirational session, full of fresh ways to think about your own company and an insight into where the industry is growing.
- Andrew Swinand, CEO, ITG
- Emma Harman, President, EMEA, Whalar Group
- Rochelle Palmer, MD, Untold Studios
- Aiden Darné, VP and Head of Global Production, Shutterstock
- Amina Folarin, UK CEO, OLIVER
Want to join us ? BUY TICKETS HERE
A big thanks to our sponsors
Shutterstock | Park Village | Peach | NaF | Heads Up Production | Tracksuit
