Betis Football Club Welcomes New Generation of Fans with Pregnancy Test in Club’s Iconic Colours

"From parents to children, from grandparents to grandchildren. A passion called Betis" reads on the stands of the Benito Villamarín stadium. On the 116th anniversary of the club's founding, Betis wanted to take this iconic phrase to its fullest expression by creating the 'Test Bético', the first pregnancy test that displays results in green and white, so that the first colours representing the birth of a new Betis fan in the world are the club's iconic colours.

'Life in Green' is a campaign developed in collaboration with VMLY&R Spain. Through the creation of a spot - produced in collaboration with Hogarth under the direction of Carmelo García - and a website, the campaign seeks to combine creativity and technology to connect with fans. Through the website created for the campaign, all those Betis fans who are expecting a new addition to the family can exchange their positive result for a green and white test.

Betis has coincided the launch of this campaign with a symbolic date, September 12, the day of the club's founding. Today, 116 years later, Betis pays tribute with this campaign to that green and white passion that unites fans from parents to children since the club's founding, so that the arrival of new Betis fans can be celebrated with the colors that represent this passion.

"In this campaign for Betis, we wanted to merge the passion for football with one of the most special moments in every person's life: the birth of a child. The Betis Test not only announces an arrival but celebrates the pride and belonging that accompanies the green and white fan base from birth," claims Paulo Areas, chief creative officer of VMLY&R Spain.

"We all know the high emotional component that surrounds our Club and how we transmit that passion. What father or mother, upon receiving the news of their future parenthood, doesn't dream of experiencing a match at the Benito Villamarín Stadium with their children? That's Betis and Betis fandom. Furthermore, we do it with creativity as the driving force for connecting with our fans and with high-quality audiovisual content that, thanks to the Real Betis Play project, is allowing us to increase the visibility of our content, the products and services of the Club, and, of course, our sponsors," says Juan Useros, chief marketing officer of Real Betis Balompié.