senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

BETC Sao Paulo Combats 'Manterruption' This International Women's Day

06/03/2017
212
Share
Creates app that helps women count how many times they have been 'manterrupted' during a conversation

During the US presidential debate, Donald Trump interrupted Hillary Clinton a total of 51 times. Clinton only interrupted him nine times.

Unfortunately, this behaviour, known as 'manterruption', is widespread in boardroom meetings and all across the professional world.

To highlight this, BETC Sao Paulo has launched a new campaign for International Women's Day, highlighting this worrying phenomenon.

An app has also been launched that helps women count how many times they have been 'manterrupted' during a conversation.



Credits
Work from
Haai
Haai
04/02/2012
20
0
Lotto
Loterie Nationale
04/02/2012
8
0
Beavers
Chaudfontaine
04/02/2012
11
0
ALL THEIR WORK