BETC Paris Puts the Pieces Together with 13ème Rue Print Campaign

13ème Rue, the French channel specialized in crime entertainment, is reaffirming its position as an expert in the genre with a new brand print campaign created by BETC.

The visuals perfectly illustrate the channel's promise, that you will be more than a passive witness. With 13ème Rue you will experience each criminal investigation on the inside, via a thrilling and challenging immersion in one of the many investigative scenarios the channel offers, be it a series or film.

The campaign visuals will be released throughout the year to coincide with the premieres of new series such as The Fall, Bates Motel & Chicago Fire.