Benny Bentham Takes on Creative Director Role at Waste

Independent digital creative agency Waste has promoted Benny Bentham to the role of creative director, working predominantly on its Supercell business. 

Previously associate creative director at the agency, in this newly created role Bentham will take on overall responsibility for creative output on the Supercell account, having produced many successful campaigns for the brand over the last five years. He will lead activity supporting established Supercell games including Clash of Clans, Boom Beach and Brawl Stars, with a focus on growing and retaining communities by creating highly engaging content.

Benny will lead a team of five creatives and will continue to report to Alistair Campbell, executive creative director at Waste.

Benny Bentham, creative director, Waste, said: "I've worked closely with Supercell for almost five years, and it's never felt more exciting than right now. We've delivered some outstanding, award-winning work with our awesome team here at Waste, and as Creative Director I want to keep that going, while pushing our creative offering into some new and exciting avenues. Perhaps now more than ever, community feels essential, so working with Supercell's huge global communities of engaged players makes me really excited for what we can achieve in 2021."

Alistair Campbell, executive creative director, Waste, added: “The content Benny has already created for Supercell over the last five years has captured the attention of tens of millions of their players worldwide, so this promotion couldn’t be more well deserved. It’s fantastic to see him stepping up to this new position and we can’t wait to see what he delivers next.”