Ben Sinclair Saves the Day in Yelp's First National TV Campaign
RSL + Crew has created the first national TV campaign for Yelp as the review app and website expands into new markets and increases its mobile focus.
"RSL
effectively encapsulated Yelp's unique brand qualities for our first national
TV campaign. We're excited to see the impact it has on our
business." Says Brian
Osborn, VP Consumer Marketing at Yelp.
The creative,
which has been broken into 30- and 15-second spots, features Ben Sinclair, star
of the HBO comedy series High Maintenance. He helps a variety of
calamity-stricken people find a better option by using Yelp, which has
“whatever you need, whenever you need it.”
Bride and
bridesmaids stuck in a downpour? He’s got reccos for hair and makeup—stat. Goth
chick birthday gifted with… golf clubs? He knows a place that offers cosmic
golfing for club kids. The ads’ tagline is “Yelp. We know just the place.”
Sinclair was a
brilliant choice as pitchman. In High Maintenance, which began as a web series,
he plays a Brooklyn pot dealer who delivers the goods to his neurotic clients.
