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Creative

Belvedere Vodka Launches New FemtheFuture Campaign with Musician Janelle Monáe

Jack Morton works with Belvedere to create a series of female focused live experiences

Belvedere Vodka Launches New FemtheFuture Campaign with Musician Janelle Monáe

Belvedere Vodka just launched a two-year collaborative partnership with award winning musician Janelle Monáe to bring to life powerful co-created content and one-of-a-kind experiences.

A star-studded group of talent across film, music and the arts assembled on March 2 in Los Angeles for a special Fem the Future (FTF) brunch, the first in a series of experiences created by Jack Morton. The events gather influential speakers and guests to advance awareness, inclusion and opportunities for women and those who identify as women, supporting Monae’s grassroots initiative.

As part of the campaign the brand also premiered a new digital content series titled A Beautiful Future - a series short films directed and produced by three talented women filmmakers inspired by the question “What does a beautiful future look like to you?”

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Category: Alcoholic drinks , Spirits

Genre: Experiential