Inspired by Picassos'
famous 'light drawing' photographs, Bell Direct's new campaign via
Matterhorn features top financial analyst Julia Lee explaining the
benefits of Recognia, one of Bell Direct's suite of research tools
available to online brokers.
Says Matt Kemsley, founder,
Matterhorn: "We know from our research that traders harbor a genuine
fear of missing out on the latest moves within the market and Recognia,
alongside Bell Direct's other research tools, gives them a whole array
of cutting edge information and insights that allows them to make better
informed decisions and investments.
"We wanted to use Julia Lee
to front the campaign, because not only is she a well known and well
respected analyst within the market, she also comes with the additional
benefit of working for Bell Direct."
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