Belazu Appoints Wonderhood Studios as Creative Agency Partner

Belazu (pronounced Bel-uh-zoo), has appointed independent creative agency Wonderhood Studios following a three-way pitch process.

Wonderhood Studios will begin work on the business immediately and has been briefed to create a creative platform and suite of assets across all touchpoints, from print and online to partnerships.

Belazu was born to find the best ingredients for Chefs, starting in 1991 as the Fresh Olive Company by bringing fresh unpasteurised olives to the UK from Provence. Belazu soon became one of the founders of the Mediterranean food movement in the UK. Ever since, they have been a staple of the most revered restaurants in the UK, supplying nearly 500 premium quality, authentic ingredients for over 30 years. Their product range includes fresh olives, oils, vinegars, Mediterranean vegetables, pesto's, culinary pastes and nuts.

Belazu has recently gone through a major rebrand and packaging redesign, working with B&B Studio to unify its food service and retail brands with a bold new look. The rebrand is being rolled out from March 2023 and introduces the brand’s new sign-off Loved & Trusted Chef-Grade Ingredients.

Belazu prides itself on bringing product passion, expertise, and fanatical attention to service detail to an unrivalled customer base which includes the finest restaurants, hotel kitchens, high-end food manufacturers, caterers, and independent food retailers. The new brand platform and packaging redesign will deliver one brand and demonstrate how customers can elevate their meal creations to professional-level quality simply and easily with Belazu.

Taryn Malakou, brand strategy lead at Belazu, said, “Wonderhood really went the extra mile in their response to the brief.  The passion they poured into every detail was unmistakable. The team delivered world-class creative, grounded in proper insight and strategic thinking, and just ‘got’ who we are as a brand straight away.”

Simon Elvins, head of art at Wonderhood Studios, added, “We’re really excited to be working with Belazu, just as they launch a new look and feel with a bold and distinctive brand refresh. 

Their obsession with food and the craft that goes into their products is reflected in the fact they are used by some of the most creative chefs in the industry.”