BEING NY's Latest Spot for Wheat Thins

BEING New York launches its latest spot for Wheat Thins - Puppet - as part of its 'Must. Have. Wheat Thins!' campaign.

 

In the newest spot for the “Must. Have. Wheat Thins!” campaign, we meet John, a puppet who is facing the moment every puppet dreads: being told that he can’t eat Wheat Thins.

 

 

Credits

 

Client: Mondelēz 

Brand: Wheat Thins

 

Spot title: “Puppet :30”

 

Agency:

BEING New York

Chairman & CCO – Mark Figliulo

Creative Director – Lisa Topol

Creative Director – Samira Ansari

Art Director – Jonathan Mackler

Copywriter – Jim LeMaitre 

Head of Production – Robert Valdes

Project Director – Christine Austin

Executive Producer – David Fisher

Group Account Director – Brett Edgar

Account Director – Kim Tice

Account Executive – Hunter Serenbetz

 

Production Co:

Smith and Jones Films

Director: Ulf Johansson

Executive Producer: Philippa Smith

Line Producer: Megan Moore

Director of Photography: Andrzej Sekula

 

Editorial: 

Rock Paper Scissors

Editor: Carlos Arias

Assistant Editor: Chris Mitchell

Executive Producer: Eve Kornblum

Producer: Helena Lee

 

EFX Company: 

MPC

VFX Supervisor: Mikael Petterson

2D Compositor: Jonathan McKee

VFX Producer: Phil Whalley

 

Puppet Character FX Company:

Creature Effects Inc

Puppet fabricator: Bob Newton

Puppet builder: Carol Binion

Puppet builder: Adia Cafer

Owner/Supervisor builder: Mark Rappaport

 

Telecine:

Co3

Colorist: Tim Masick

 

Audio Mix:

Sound Lounge

Mixer: Tom Jucarone