Behind the Scenes of Sony's "The World Is In Play"
Ed Sayers, director at leading production company Independent Films, has made a brilliant documentary film of the "The World Is In Play", the new campaign for the European launch of the amazing new Sony PS Vita console, which features gamers themselves in starring roles.
‘The World Is In Play’ is attracting hundreds and thousands of views online, thanks not only to its incredible dramatic impact but also to the fact that "The World Is In Play" is an immense creative collaboration with the gaming community itself. In these films, Ed has captured the excitement and exhilaration on set in a mixture of interviews with the gamers, brilliant bird's eye views of the mechanics of filmmaking and stunning footage of the set in full-blown action.
You can view the film here:
