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Beautiful Animated Film Reveals Hardships of the Roma People in Spain

FSG teamed up with DDB Spain to launch #PartirDeCero campaign

Beautiful Animated Film Reveals Hardships of the Roma People in Spain

Fundación Secretariado Gitano (Gypsy Secretariat Foundation) has launched a new campaign raising awareness about the inequalities and discrimination the Roma community still experiences in education, employment, housing or health.

To this end, FSG teamed up with DDB Spain to launch the first-ever video that starts with a negative number of views, #PartirDeCero, featuring the voice of famous Spanish actor Antonio Resines. The emotive animated short film tells the story of Samara, a Roma girl who travels a road full of obstacles to get to Zero city, the city of equality which is a metaphor for the difficulties that thousands of young Roma face in their daily lives. The short film also has a story version written by the journalist and writer Máxim Huertas. 

The challenge launched by the FSG seeks to overcome the 750,000 negative number of views the video starts out with (which represent the estimated number of Roma people living in Spain) and reach zero views before December 20th, the International Human Solidarity Day.

Additionally, the foundation seeks the support of citizens, institutions, companies, organisations, schools and more to start a movement in favour of equality with a view to building a society in which nobody starts at a disadvantage. To this end, FSG has published a Decalogue for a Zero City, a manifesto that everyone can join in on the website of the campaign.  

Creative Agency

Production Director: Enrique Feijoo

Producer: Beatriz Mancha

Junior Copywriter: Alberto Tejera

Junior Art Director: Juan Diego González

General Creative Director: Jose Mª Roca de Viñals

Executive Creative Director: Jaime Chávarri

Digital Director: Carlos Guerrero

Digital Creative: Israel Ortiz

Creative Director: Carolina García-Siñeriz

Creative Agency: DDB Spain

Copywriter: Arturo Dorado

Business Director : Ana Alonso

Art Director: Fernando Morate

Account Manager: Laura Casado y Sharon Galarza

Music and Sound

Voice-over: Antonio Resines

Music Production: Sound Garden

Offline

Editor: José Sueiro

Production Company

Production Company: User T38

Producer: Jaime de los Santos, Lucía Olano

Director: Carlos Salgado

Category: Associations , Corporate and social

Genre: Animation