Bear Meets Eagle On Fire Partners with IAG Marketing for ‘Significant’ Book

Creative studio Bear Meets Eagle On Fire has partnered with IAG on a book design project around the meaning of the word ‘Significant’. Each weighing over three-kilos, the handmade A5 books were created to support the IAG marketing team’s internal culture program.

“It’s quite the unexpected brief to be honest,” says Micah Walker, founder and chief creative officer of BMEOF. 

“Internal communication and clarity around an idea is so important but it’s often overlooked or left to the last minute. So being asked to create something this specific was fun for us and we’re proud of the result. 

“A shout out also goes to our production partners at Peachy Print, who helped us make something that was much trickier than it sounds.”

Brent Smart, IAG chief marketing officer, adds: “We strive to do significant work that makes a significant difference. So, Bear made us a small but significant book. The craft is next level, to really inspire our marketers on what great craft looks and feels like.”