BCMA Publishes All Time Top 20 Branded Content Campaigns Report with Sir John Hegarty

To mark its 20th anniversary, the Branded Content Marketing Association (BCMA), the leading global authority on branded content and influencer marketing, has published a new report featuring the All Time Top 20 Branded Content Campaigns. Working with Sir John Hegarty, chairman of Electric Glue and in consultation with members we bring you the ultimate list of the best examples of extraordinary, branded content ever produced. 

BCMA spent countless hours and consulted with many industry experts amongst the BCMA membership to arrive at the final list from the thousands of examples of outstanding branded content campaigns. It is no real surprise that Red Bull sits at the summit of the list with its extraordinary Stratos campaign, which saw Felix Baumgartner free-fall from the edge of Space. The energy drink has been at the forefront of exhilarating and engaging content for many years. 

Other brands to highlight in the list include the brilliant BMW Film Series that ensured that the ‘car was the star’ and went a long way to launch the career of Clive Owen. The report also recognises the historically important examples from stellar brands such as, Procter & Gamble, with The Guiding Light programme from which the term 'Soap Opera' was derived. The list shows the innovation witnessed from the Michelin Brothers, Andre and Edouard, to create The Michelin Guide, helping motorists enjoy their trips, knowing full-well that they will eventually require new tyres - genius! 

Sir John Hegarty, chairman of Electric Glue said: “Branded content offers marketeers a unique opportunity to engage with their audience. But sadly, most of it goes to digital landfill. Creating content that engages and showing it in the right place is therefore crucially important. Hopefully our partnership with BCMA and launching this report in London and Cannes will be a useful start.” 

Simon Orpin, co-founder of Electric Glue added: “As a media business with a creative DNA running through it, our belief in ‘it matters what you say, and it matters where you say it’ holds true in all that we do. The creative assets a brand produces are crucial to its success and today’s world offers those brands unparalleled opportunity to engage with consumers through both short and long form content as this report describes.” 

Andrew Canter, global chairman of the BCMA said: “The BCMA has been privileged to recognise and celebrate extraordinary, branded content over the past 20-years. The All Time Top 20 Branded Content Campaigns brings together the most important and ground-breaking campaigns that have helped to shape the branded content industry now and in the future.” 

The report will be available first to BCMA Members, then published and available globally at the Cannes LIONS festival on the 20th June.