BBH London Promotes Mel Exon

Ben Fennell, CEO of BBH London, has continued to bolster the agency’s digital offering with the promotion of Mel Exon to the newly created role of Chief Digital Officer. Mel’s promotion recognises her contribution to building BBH’s digital credentials over the last four years since she founded BBH’s R&D unit, BBH Labs.

Ben Fennell said: 'This is a well deserved promotion and part of a long term strategy to hire and promote at the top of the company to help expand our reach and skill set. Mel is an outstanding practitioner with a shared vision of what Digital @ BBH will become. Working closely with our CSO Jason Gonsalves, she will be tasked with delivering more creative and commercial success for BBH in the digital space'

Mel will report into Ben Fennell and will  take responsibility for ensuring that BBH's continuously evolving capability and delivery is world class. Jason Gonsalves in his role as Chief Strategy Officer will work alongside her to ensure that BBH's thinking stays ahead of the curve and remains seamlessly connected to everything the agency does.

BBH has been investing in its digital offering to clients over the last four years. The agency has created digital work across 75% of its clients, including mould-breaking interactive ideas for Burberry, ASOS and Unilever’s Axe (Lynx) Apollo, which has delivered game-changing business results. The agency now has experts in-house in all areas of digital production, UX, social and data. BBH’s ambition is to deliver transformative, interactive ideas for every client that are stitched into the heart of their businesses.  Ideas that seamlessly connect sites, social and search, with advertising and are fine-tuned and optimised in real-time to maximise their commercial performance.

BBH was the Webby’s Interactive Agency of the Year in 2012 in recognition of its interactive Urban Tour work for ASOS. ASOS also won a gold and two bronze Cyber Lions at Cannes last year. This year, BBH’s online work for the domestic abuse charity Refuge won the Grand Prix at the Creative Circle awards.  The agency’s online work for British Airways, which enabled users to watch a plane taxiing down their street, was awarded Best Use of Digital Communications at the Travel Marketing Awards in March.