BBDO Pulls Out of Singtel Race

Following a five-year relationship as the creative agency for SingTel, BBDO Singapore has stepped away from the current agency review. 

Jean-Paul Burge, President for SEA and CEO Singapore, said: “We have enjoyed a very good relationship and produced some great work over the last five years for SingTel. In a challenging environment the brand stands out and we have made a significant contribution towards this. We will now refocus on our clients, people and creative product and wish both SingTel and their new creative partner all the very best.”
 

Allen Lew, Chief Country Officer Singapore, added: “We recognise BBDO’s efforts in helping to enhance the SingTel brand through many marketing campaigns over the last five years, including the recent Gordon Ramsay campaign, which was a big success. We have enjoyed a fruitful relationship with BBDO. But the time has come for new ideas and perspectives as we expand our business in a fast changing market. We remain open to working together again in the future.”
 

BBDO will continue to develop work for SingTel until the review and handover are completed.