BBDO Network of the Year

BBDO and Proximity, Omnicom Companies, swept the board at this year’s Festival of Asian Marketing Effectiveness Awards, emerging as the most effective agency network in the region for the second year in a row. 

These awards have become the litmus test for effectiveness in the region. Now in their 11th year, they received 881 entries judged by a jury of 50 industry experts. 

Winning 18 metals in total, BBDO and Proximity earned more than double the number of metals than the next performing network. They won more gold awards than any other network - each for a different piece of work. Wrigley in China also won one of the most coveted golds - best sustained campaign. 

Seven agencies across the APAC BBDO Proximity network were awarded: BBDO Clemenger Melbourne (awarded the Agency of the Year), Colenso BBDO New Zealand, BBDO Guerrero, BBDO India, BBDO China, BBDO Hong Kong and Proximity China. 

Wins came from across categories such as best insights/strategic thinking, to best use of social media marketing, from clients as diverse as Pepsi, P&G, Mars, Wrigley and NAB. 

Chris Thomas, Chairman and CEO, BBDO Asia, Middle East and Africa said of the result: "The deep link between creativity and effectiveness is well proven. These awards reinforce it - they went to big, famous work and creative ideas that build our clients’ businesses. BBDO and Proximity were network of the year at Spikes and now are at the Asian Marketing Effectiveness Awards - simple proof that the most creative work, works".

Andy Wilson, Chair of BBDO Asia’s Planning Council added: “I’m so pleased to see a range of markets represented, with wins across big brands and across categories. It’s especially gratifying to see the proportion of medals coming from our Asian offices on the rise.”

FULL LIST OF WINS:

Clemenger BBDO Melbourne

National Australia Bank ‘New Rules for Sponsorship, One Fan At A Time’
Gold – Most Effective Use of Sponsorship & Event Marketing; Silver – Most Effective Use of Social Media Marketing; Silver – Best Integrated Marketing Campaign; Silver – Financial Services

Carlton & United Breweries ‘Giving Aussie Blokes Bach Their National Icon’
Bronze – Beverages  

Colenso BBDO/Proximity New Zealand

Frucor Beverages ‘Beyond The Wall’
Gold – Most Effective Use of Technology; Silver – Most Effective Use of Digital Media

DB Breweries, Monteith’s Crushed Cider ‘Sorry About the Twigs, Folks’
Silver – Beverages

DB Breweries ‘The Wine Is Over’
Bronze – Beverages

Proximity China

Volkswagen ‘Hover Car’
Gold – Cars & Automotive Services; Silver – Most Effective Use of Public Relations; Bronze – Most Effective Use of Social Media Marketing

BBDO China

Wrigley’s Extra ‘Flavors of Life’
Gold – Best Sustained Success

P&G ‘Shave Sexy’
Silver – Most Effective Use of Public Relations; Bronze – Best Insights/Strategic Thinking

BBDO Guerrero

Philippines Department of Tourism ‘It’s More Fun in the Philippines’
Gold – Travel, Entertainment, Leisure & Retail

BBDO Hong Kong

Mars Snickers ‘You’re Not You When You’re Hungry’
Silver – Best Marketing Campaign for Regional Brand Development 

BBDO India

P&G Gillette ‘Everyday Soldier’
Bronze – Most Effective Use of Public Relations