BBDO Moscow Avoids Hangovers With Alka-Seltzer

BBDO Moscow has created a smart and simple print campaign for Alka-Seltzer, with the message ‘Next day you'll be okay’. 

The aim of this print campaign is to convince the consumer that rather than losing the day after a big party to a monster hangover, they should take Alka-Seltzer after once they've left the event. 

The idea is based around the idea that even after hardcore parties, Alka-Seltzer will help you wake up happily and without a hangover. 

The Solution was to develop a series of print ads commemorating the year's biggest, booziest occasion: New Year's Eve, Birthdays and Christmas. By putting a simple twist on the traditional salutations, the team at BBDO moscow highlighted the key product benefit of not having a hangover the following day. 
 

BBDO
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’