BBDO Beijing Appoints Beck You to Managing Director

BBDO Greater China announced today a key appointment in Beijing – Beck You (pictured centre) as managing director.

Beck joins the agency having experienced both the agency and client side. With two years with an advertising agency and nine years with Mercedes-Benz, Beck has established his professional reputation in the industry. With a reputation for creativity and passion with an open and dedicated spirit, Beck will lead the office in managing key clients including Mercedes Benz, HP and the Chinese Basketball Association, to name three.

Beck said: “BBDO team is no stranger to me in the last 10 years. The story of how they’ve transformed the agency into a great one is inspiring. I am really excited to have the opportunity to work with the team and help to elevate The Work, The Work, The Work. We have got all the ingredients needed to do amazing work – a deep pool of young talent, a strong client portfolio and a collaborative network.”

Tze Kiat (also known as 'Z') CEO BBDO Greater China said: “We look forward to welcoming Beck to the BBDO network. He’s a tremendous partner, creating work that is memorable and effective. We look forward to working with him in the new year.”

Jean-Paul Burge, chairman and CEO of BBDO Asia, added: “I’m delighted to have someone of Beck’s experience and talent join our Greater China management team. He will no doubt bring a new dimension to how we approach that market in 2019.”