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BBDO Bangkok's Speed Limit Monk Statue Warns Drivers to Be Mindful and Cautious

Monk statue can detect different legal speed limits on each road that the car is currently on

BBDO Bangkok's Speed Limit Monk Statue Warns Drivers to Be Mindful and Cautious

In Thailand, there are more than 35 million drivers on the road. As a land of Buddhism, 76% of Thai drivers have monk statues placed on their car dashboard, because they believe that monk statue, being holy, can save them from road accidents. However, Thailand still ranks second in the world for road fatalities. Mostly due to accidents caused by speed driving. The Thai Health Promotion Foundation wanted to help people drive safer and decrease the risk of accidents. 

Introducing Speed Limit Monk Statue (distributed under Thai name as ‘Phra Rod 2.0’), the world’s first monk statue that can warn you to be mindful and cautious while driving. Using a GPS tracker and speed detector, the monk statue can detect different legal speed limits on each road that the car is currently on. If the driver exceeds the legal speed limit, the statue will automatically play preaching voices of Phre Payom (Thailand’s renowned monk) that were pre-recorded in nine different dialects, all of which warn them to be mindful, slow down and drive safer.

Advertiser

Advertiser: Thai Health Promotion Foundation

Creative Agency

Senior Copywriter: Thiti Boonkerd

Senior Art Director: Thanan Srisukh

Creative Director: Park Wannasiri

Creative Agency: BBDO Bangkok

Copywriter: Vachira Pashekrepapon

Chief Creative Officer: Suthisak Sucharittanonta, (Deputy) Anuwat Nitipanont

Art Director: Panupak Siripakdee

Category: Corporate and social , Health

Genre: Creative technology