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BBDO Bangkok Helps Virgin Active Turn Fitness into a Life-Saving Exercise

The gym's CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more calories

BBDO Bangkok Helps Virgin Active Turn Fitness into a Life-Saving Exercise

Virgin Active, a world-class fitness club brand, has launched a new class and initiative that combines a calorie-burning activity with a life-saving one.

The class is called “CPROBIC” – a new way to work out that integrates CPR movements with BOSU exercise, helping fitness goers learn life-saving skills while simultaneously burning calories in the 45-minute class.

Most Thais have very little CPR practice, leading to an incorrect administration of CPR in real- life situations. Statistics show that only 6% of patients needing on-the- spot CPR receive it before reaching the hospital.

Taught by CPR-certified trainers from Virgin Active, the CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.This class was available for the first time in Thailand this 5 th March 2018.

Category: Gyms , Sports and leisure

Genre: PR , Strategy/Insight