senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

BBDO Bangkok Develops Sequel to Popular Weekdays Campaign for AirAsia

11/05/2018
148
Share
Scenic artworks highlight the pleasure of travelling on weekdays as opposed to the weekends
BBDO Bangkok has partnered with AirAsia to create the sequel to the successful Weekdays campaign from 2015, aptly titled Weekdays 2. 

Following on from the Cannes-winning campaign, the artworks highlight the pleasure of travelling on weekdays as opposed to the weekends when locations are often congested.The aim is to encourage more travel within Thailand during the week.

The images in the campaign feature activities that are popular with travellers but what makes this truly effective is the way is it laid out – as if you are looking at a month on a calendar.  The ads feature trendy destinations including Chiang Rai, Krabi and Udon Thani, which while popular with Thai’s, is a place AirAsia wants to encourage foreigners to visit more. 

.


SIGN UP FOR OUR NEWSLETTER
Work from BBDO Asia
Update Our Mindset
Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)
26/06/2024
Transcend Your Journey
Alila
24/05/2023
The Taste That Brings You Home
Five Star Chicken
24/04/2023
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0