BBDO Bangkok Appoints Thasorn Boonyanate as CCO

BBDO Bangkok appoints a new creative head, Thasorn Boonyanate (Pete). Effective January 2022, he will assume the role of chief creative officer (CCO). 

Thasorn, is an award-winning creative with global recognition from Cannes Lions, Spikes Asia, AD Stars, Adfest, London International Awards (LIA) and many more. He recently helped Wunderman Thompson win Advertising Agency of the Year at the Adman Awards in Thailand, two years in a row (2020 – 2021). 

Somkiat Larptanunchaiwong, CEO of BBDO Bangkok commented: “For BBDO Bangkok, creative is the heart and soul for creating smart and clever solutions for our clients. We need new energy that drives, motivates and builds momentum for the Thai creative industry and Pete is the one. He is a leader of this new generation, a powerful creative, with a love of fresh work and fresh insight, hungry for the best work not only for awards but for a real client solutions. He’s the one who pushes a local client to the global stage case by case. He’s got his own global recognition from his work and has been invited to join the jury of many awards shows including Cannes Lions. He has the motivation abd power that everyone can feel. And more than anything else I believe he is the one who will drive BBDO Bangkok and partners into this up-and-coming Metaverse world. I believe this change will create an excitement for the Thai advertising business indeed."

When asked about his new role and the impact he will make, Thasorn Boonyanate (Pete) CCO of BBDO Bangkok said: “Four years ago, when I decided to leave Shanghai and go back to Thailand, I asked my CCO back then, how large is my playground? He was puzzled. Perhaps no one had ever asked him this question before. To me, the most important thing along with a great idea is when brands give enough playground, or creative space, to an agency. No matter how great your idea or solution is, if your partner says no, everything is off. During my four years with Wunderman Thompson, it has been proven that when you build a playground together with clients, building trust, giving them 100% dedication, is when a “small local playground” could go to the level of “a global playground.” 

“This model also applies to how an agency team works together as well. Whenever you build trust among your teams, giving a “playground space for brief” to planners, a “playground of negotiation and partnership” to client service teams and a “playground of creativity” to creatives, then we will create work that all of us can feel proud as one team,” concluded Thasorn.