BBC One Wraps it Up with Xmas Idents

Strange Beast mixed media Director and Animator, Piccadilly Curtains, has created a series of Christmas idents for BBC One.

BBC One Christmas Idents - Piccadilly Curtains from Strange Beast on Vimeo.

RKCR/Y&R came to Strange Beast with a brief to bring wrapping paper to life. Each ident takes a festive pattern, and animates them with a playful touch. There are 5 different patterns, all with their own unique design and animation, taking cues from real wrapping paper textures.

Piccadilly Curtains says of the project “I wanted to create something that at first glance looked very traditional, but where possible incorporate a modern twist”.

The spots combine a mixture of traditional hand drawn character animation, 3D, and digital 2D animation, with each technique bringing a layer of subtle complexity. Director Piccadilly Curtains says: “There was no particular or single aesthetic that RKCR/Y&R or the BBC was after. Everyone involved was keen to explore a number of different and varied styles that reflect the enormous variation found on real wrapping paper designs. This meant I got to explore and try my hand at a range of design sensibilities, without repetition.”

RKCR/Y&R teamed up with Red Bee Media and Strange Beast for the project, which goes live on 2nd December.

Credits:
Brand: BBC One
Client: BBC One
Agency: RKCR/ Y&R
Creative Team: Andy Forrest & Nicola Wood
Account Manager: Tom Foster
Agency producer: Conor Keane (Red Bee Media)
Production Company: Strange Beast/ Red Bee Media
Executive producer: Sam O’Keefe
Producer: Kitty Turley
Director: Piccadilly Curtains
Designer: Piccadilly Curtains
Additional design: Mateusz Napieralski, Stephane Coedel & Stephen Vuillemin
Flash Animation: Stephen Vuillemin, Rich Wake
Additional 2D Animation: Stephane Coedel & Piccadilly Curtains
3D Animation: Patrick Krafft
Compositing: Piccadilly Curtains & Stephane Coedel