BBC Creative U's Advertising Course for Ethnic Minority Applicants Returns for 2023

BBC Creative U’s advertising course for Ethnic Minority applicants is back for the third time.

Launched in 2021 BBC Creative U aims to refresh creativity in the industry and is a place for those who want to take the first steps in advertising.

The course is for people from all walks of life who want to start using their creative skills and voices to help shape our culture.

Over the course of 12 weeks students learn the fundamentals of idea generation, strategy, copywriting and art direction with masterclasses from experts across the BBC and beyond. The students have the opportunity to visit the in-house agency in real life and everyone is assigned their own mentor.

Previous candidates have gone on to work for BBC Creative, as well as other agencies such as BBH, TBWA, and Universal.

Jodie Anderson from class of 2022, said: “Thanks to BBC Creative U my dream career has taken off.” Jodie now works as a freelance Creative, specialising in Social Media.

Faron McKenzie, head of station for BBC Radio 1Xtra is one of the guest speakers on the programme.

Faron says: “A diverse team means enriched creativity – and creativity is the life blood of any creative organisation endeavouring to reach and connect with new and existing audiences. The BBC Creative U program is an opportunity to showcase your best work in an organisation that embraces diversity.”