BBC Business Unit Producer and Industry Veteran Mantej Deol Joins The 10 Group in Advisory Role

The 10 Group has appointed former BBC Business and Economics Unit senior producer Mantej Deol in an advisory role.

Reporting into CEO and founder Elaine Stern, Deol will be responsible for helping grow The 10 Group’s broadcast newsroom function with a focus on corporate storytelling. She will be working with clients to help them create compelling stories for business news audiences.

With a career spanning over three decades, Deol has worked across the BBC’s national newsroom as well as internationally, having run the Asia Business Bureau between 2002 and 2004 reporting across China, Japan, Thailand, Malaysia, Taiwan and other nations. She also served as a reporter and producer at BBC Westminster, reporting on national political stories and party conferences throughout John Major and Tony Blair’s years as Prime Minister.

More recently, Deol has played a key role in the development of high profile stories across the BBC’s nine networks, sourcing interviews ranging from Twitter founder Jack Dorsey to Hermes CEO Axel Dumas.

The announcement follows a significant period of growth for the agency, after a string of recent wins for new and existing clients including Meta, Sonepar, mthree and Genpact.

Mantej Deol says: “I’m delighted to be joining the team at such an exciting time, working with the newsroom team to craft truly unique stories, continue growing the agency’s international client base and driving forward its ambitions. I’m excited to become part of The 10 Group’s distinctive blend of content creators, journalists and amplifiers in this next phase of growth."

Elaine Stern, CEO at The 10 Group, says: “Mantej’s experience in building meaningful stories aligns closely with our creative vision at The 10 Group. Mantej has built a strong reputation in the industry over the past few decades, and I look forward to bringing her into the business to further hone our editorial and broadcasting mindset to marketing.”