Basketball Stars Join Chinese New Year Festivities in New NBA Spot From The Marketing Arm

Red envelopes aren’t the only things that will be full of surprises this Chinese New Year – the upcoming NBA season will likely have a few twists in store as well.  This year, the basketball league’s global marketing platform, “This Is Why We Play,” joins in the Chinese New Year festivities with millions of Chinese fans as they enjoy the holiday with their families.  With the help of the Houston Rockets’ James Harden, the Brooklyn Nets’ Jeremy Lin, the Golden State Warriors’ Stephen Curry, and the New Orleans Pelicans’ Anthony Davis, the NBA will celebrate its global fan base with a brand new Chinese New Year spot entitled the “NBA Chinese New Year Secret Envelope.”

Created by brand engagement agency The Marketing Arm, the spot highlights the magic and worldwide appeal of NBA basketball, as a young Chinese boy receives a special NBA red envelope from his grandfather. Upon opening it, Harden, Lin, Curry, and Davis pop out as miniature paper versions of themselves, delighting the family with a fun and exciting basketball show to welcome the Year of the Rooster.

The spot will air from January 12th through February 12th across all NBA platforms including NBA.com/China and social media assets.