Everyone knows six-time NBA All-Star and Miami Heat forward Jimmy Butler…but do you know Jimmy Butler’s butler?
Hulu + Live TV’s latest campaign, which launches today, introduces audiences to Jimmy and his butler (played by TV icon Joseph Marcell), as the dynamic duo navigates the benefits of cutting the cord and leaving some of life’s old-fashioned activities in the past.
“I had a lot of fun being a part of this Hulu + Live TV campaign and am excited for everyone to see it as we head into the end of the season,” said Jimmy. “And to be able to work with the iconic Joseph Marcell was a great experience – a new dynamic duo!”
“What a blast! Working with the fantastic team on the Hulu + Live TV campaign AND hanging with the sporting Superstar, Mr. JB. How can work be this much fun. We look goooood, right!?!!” added Joseph.
The campaign, which was created in tandem with Known and produced in collaboration with Riverside Entertainment, will launch on social media and across some of the top sports digital media properties, before making its broadcast debut ahead of the NBA playoffs in April.