Tue, 01 Aug 2023 08:12:00 GMT
Right on the heels of wrapping up the largest girl’s baseball tournament in the US, Baseball For All (BFA) and agency Impakt Partners have joined forces to empower young women in baseball with a new campaign. Concepted and directed by Carrie Stett of Accomplice Media, this campaign, titled 'A Letter To My Younger Self', celebrates the dreams of girls in baseball.
“Baseball For All is thrilled to work with Impakt Partners to share the stories of girls who love baseball and the power we have when we defy the naysayers and follow our dreams,” said Justine Siegal, PhD, and founder of Baseball For All.
Over the past five years, the number of girls playing baseball has risen at all levels of the game. More women than ever are rostered for NCAA Baseball programmes—most notably, Olivia Pichardo, who became the first woman to play for an NCAA Division 1 baseball programme. Kelsie Whitmore’s signing with the Staten Island Ferryhawks made her one of the first women to play men’s professional baseball since Tony Stone began her career in 1946.
“I remember how it felt as a kid to want to play baseball but to be left out because I was a girl. As we get older, we start to listen to these societal messages, so this is a reminder to ignore the noise and keep trailblazing,” Carrie said. “I’m excited to work with Baseball for All and Impakt Partners, who are champions of women’s sports.”
To learn more about how to support Baseball For All and the growth of girls’ baseball, go here.
Categories: Charity, Corporate, Social and PSAsavagnoni communications, Tue, 01 Aug 2023 08:12:00 GMT