StreetStars, a street casting agency founded by Barry Stephenson, has opened its doors. The company aims to approach this highly effective casting method, in a new and innovative way.
He comments, ‘we recognized the need to respond to ever-reducing lead times and budgets in a more effective way. Although casting ‘real people’ is very much a strategic/creative decision and not just a cheap option, being able to do it quickly, locally and cost-effectively is a real benefit. Our teams have the invaluable advantage of detailed local knowledge to deliver the highest expectations of a casting brief’.
Barry Stephenson has been an innovative agency director of broadcast for many years and with his first-hand experience of producing and consulting internationally and as global director of broadcast on leading brands with major agencies, including the Dove ‘real women’ campaign at Ogilvy and Mather, he brings invaluable knowledge and insight to the casting process.
So wherever you are shooting, you can now cast locally, which is not only a big saving in time and cost for Production teams but also an incentive for the ‘real people’ involved and for the client.