Barclay's Hilarious Fake Toy Supercon Wants to Help Us All to Defeat Festive Fraudsters

Fraud and cybercrime now account for around half of all recorded crime, costing the UK £11bn per year. The problem is that people don’t understand what they need to do to stay digitally safe. And at Christmas the issue is especially acute - with 1 in 96 of all online transactions being fraudulent during Christmas 2016. Building on the success of the Digital Safety campaign from earlier this year, Barclays want to shine a spotlight on this timely issue in order to build trust and consideration for the brand. 

“Supercon” is the toy every child wants. He has a jet-pack, disc-cannon and fortunately for Christmas shoppers, a conscience. As well as saving the galaxy, he’s also here to help shoppers avoid falling victim to fake websites promising them this year’s must-have toys at rock-bottom prices.

Supercon will break across TV, VOD, social, OOH and digital display. The campaign is also being supported in OOH by other relevant digital safety messages from Barclays.