Barclays' Colourful OOH Tells Savers to ‘Wake Up Your Money'

The past two years have knocked people’s money confidence and left many of us worried about making the wrong decisions or losing what we’ve saved. As a result, this pause has stopped us in our tracks and put our savings into an inactive state. 

Enter EveryFriday’s new campaign for Barclays, ‘Wake Up Your Money’. A campaign which aims to get the nation's savings moving again. Using bright colours and bold typography, the campaign is a visual wake up call. All centred around a series of playful messages that give savers a positive nudge in the right direction; towards a tax free Investment ISA with Barclays.

The campaign is running in OOH and digital media.