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Barcelona and Messi are Up Before Dawn in adidas Ad from &Rosas

Argentinian F.C. Barcelona player and other athletes get up early to run in their SolarBOOST trainers

Barcelona and Messi are Up Before Dawn in adidas Ad from &Rosas

&Rosàs creative agency has created a series of ads for adidas’ SolarBOOST trainer model that centre on F.C. Barcelona and international football star Leo Messi, as well as Jordi Alba, Carles Aleñá and María Pilar León, and other adidas athletes such as Carles Castillejo, Ingrid Pino or María Vicente. The dawn and Barcelona city are also key protagonists in the creative pieces.

The main spot starts saying “Who says the city wakes up when the sun rises?” and it finishes saying “Barcelona wakes up with you”, with the slogan ‘Run to Rise’. The rest of the videos specifically focus on each of these sportsmen and sportswomen, who shared them through their social media profiles.

Central ad: 

The rest of the ads each athlete puts in their social media profiles:
-‘Leo’ version: 

-‘Jordi and Carles’ version: 

-‘Carles’ version: 

-‘María [Vicente]’ version: 

-‘Laura’ version: 

-‘Ingrid’ version: 

-‘Ricard’ version: 

-‘Valentí’ version: 

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Advertiser: adidas

Creative Agency

Creative Agency: &Rosas

Copywriter: María Cerdán

Art Director: Marc Garreta

Producer: Cristina Arisó

Executive Creative Director: Isahac Oliver

Head of Art: Xavi Mauri

Production Company

Production Company: The Production Club

Executive Producer: Jorge Llama, Carlos Vidal-Ribas

Director: Mustafa Mazouzi

DOP: Miquel Prohens

Producer: Marta Vega


Editor: Alba Oriol

Post Production / VFX

Post Production Company: Glassworks


Music Company: Thirty Two Music


Sound Company: Deluxe

Category: Clothing/fashion , Sports