Banco Sabadell Gives the Best of Both Worlds for Online Account Campaign

'The account with everything' is the campaign with which DDB and Banco Sabadell launch the new Sabadell Online Account, with the best of a digital account for everyday business and the best of an expert bank for the day you need it.

“For us, it is very important to maintain the positioning as an expert bank that characterises us and is part of our DNA, and even more so when it comes to a 100% digital product. The Sabadell Online Account is the key that opens the door to all our experts and specialists” — says Lluís Pons, the bank's deputy general manager and marketing manager—. “That's why we believe the value proposition is a very good reflection of the nature of the account and of the bank itself.” 

A value proposition which, under the heading 'The Account with Everything', has been described as ‘The best of a digital account and the best of an expert bank’ and which can already be seen on television, outdoor advertising and in the digital media.

The campaign also coincides with the launch of the bank's new catchphrase: Sabadell, do you need a bank? In the words of José María Roca de Viñals, VP and CCO of DDB, it was time to highlight and communicate what Sabadell is and has always been: An expert bank that knows a lot about banking and is proud to be able to help its clients thanks to this expertise.

'The Account with Everything' will be on air from 15th May on TV with a 20 second ad, followed by 10 second ads, digital videos on YouTube, displays, social media, presence in branches and special actions. The campaign has relied on César Pesquera and Mamma Team for the production of the ad, and the media management has been entrusted to Difusión y Audiencias.