Bad Blowdryer Breaking in The House Worldwide's Spot for ghd

The House Worldwide has created a global campaign for the release of the new ghd Aura professional styling hairdryer. The campaign covers 12 markets across Asia, Europe and the America’s, using cinema, online and retail media. 

The idea taps into an insight that women need an excuse to replace their hairdryer. The House Worldwide dramatised this to great effect with scenarios of women destroying their hairdryers in order to get the must have hair accessory. The husband and wife directing team of Damien & Leila de Blinkk along with Sam McKnight, ghd’s global brand ambassador, crafted a fantastic premium look to bring the idea from The House Worldwide to life.

Credits

Production Company - Wanda London

Directors - Damien & Leila de Blinkk

Exec Producer - Abi Hodson

Producer - Bonnie Anthony

DOP - Natasha Braier

Client - GHD

Head of Brand Marketing - Hania Flannery

Creative Director - Andreas Stavrou

Agency - The House Worldwide

Managing Partner - Ben Stobart

Head of Production - Matt C Minor

Creative Director - Liz Gilmore

Planner - Chris Chard

Account Director - Jo Leek

Account Executive - Amy Miall

Creative - Emma Castagno

Editor: Dan Sherwen at Final Cut

Grade - Aline Sinquin at MPC

Composer - Ian Williams

Sound - Dan Beckwith at Factory

Production Designer - Anna Burns

Costume Designer - Cathy Edwards

Hair by - Sam McKnight