Bacon & IKEA Recount Moments of Love in Heartfelt Valentine's Day Film

Stockholm-based agency Åkestam Holst has launched a new Valentine's Day spot for IKEA. 

Shot in documentary style and featuring several elderly and young couples, the advert has them recounting their disagreements and arguments, but for the most part, their moments of love. 

The heartfelt film was shot by director Tarik Saleh, and produced by Bacon.