Backyard's Rob Pritts 'Breakfast Braggers'

Los Angeles/NYC-based Backyard director Rob Pritts delivers the power of cereal quality control to kids and moms alike in this charming new :30. “Breakfast Braggers”, is for Honey Nut Cheerios and comes out of Saatchi & Saatchi, New York.  

To view the work, click here

The spot features a smug little boy and his strategic mother both gloating to the Honey Nut Cheerios’ Buzz Bee about their breakfast manipulation tactics, eventually realizing the bee is really the one running the show. Pritts’ casting and directing choices deliver an amusing opposition of a son brimming with mature confidence against his prim mother satisfied with her calculated methods of deception.

 

Client: Honey Nut Cheerios

Title: “Breakfast Braggers” :30

Airdate: Currently Airing

Production Company: Backyard, Bicoastal  

Director: Rob Pritts

DP: Florian Stadler

Producer: Kevin Sharpton

Executive Producer: Kris Mathur

Agency: Saatchi & Saatchi (New York)

Creative Directors: Peter Moore Smith, Johnnie Ingram

Copywriter: Jonathan Pepoon

Art Director: Scott Niemczura

Agency Producer: Nikki Castillo

Editorial: Beast (New York)

Editor: Jim Ulbrich

Editorial Producer: Elizabeth Krajewski

Animation: Laika (Portland)

Animation Producer: Rebecca Bowen