Backup Events and 180heartbeats + JUNG v MATT Join Forces to Offer Technologically Advanced Events

Kamil Caliński and Gabriela Rolka, founders of Backup Events have recently joined 180heartbeats + Jung v Matt agency. The companies unite to develop a special offer of 'end to end' events, with the aim of emphasising digital transformation and significant results for the brands

Kamil became a business and experience marketing director and will be leading the new event team together with Łukasz Deoniziak, experience director, who has been leading the event team until now. Gabriela works with them as an Event Director. They are cooperating with other 180heartbeats + JUNG v MATT teams: strategists, designers, creatives, Social Media & PR managers and - if necessary - trusted external partners. 

The two companies created hundreds of events in total. In the past six years, they worked together while producing events for  Nike and Burger King. Their combined portfolio includes: Vogue Poland, Citroen, Peugeot, DS, Bizuu, innogy, Huawei, Unilever, IAB Polska, Red Bull, Vans, New Balance, Lee, Wrangler.

Their combined forces create a new quality, which is a response to the growing need to combine offline and online events.

• In the world of ‘new normal’ there is no such thing as just online or just offline events - claims Marcin Gaworski, chief executive officer and partner at 180heartbeats + JUNG v MATT. - Both forms of events overlap. We want to take advantage of the current time of constraints, enter the market of digital event productions and be well prepared for the revival of the industry - he adds.


The first task for event and technology teams of 180heartbeats will be to develop a new, comprehensive tool to design online events - Customer Data & Experience Platform. It will make it possible to measure the events’ effectiveness and personalise them, guaranteeing data security and user interaction not only at the website level, but also during online transmission. One implementation team at every stage of cooperation will act as an One Stop Shop of the event industry.

This cooperation is all about the agency's original concept called Creating Brand Excitement. The approach also involves creating events in accordance with the agency's purpose of creating brand excitement. This is how the concept of ‘Indestructible Rainbow’ was created for Ben & Jerry's (awarded, among others, Effie and Cannes Lions in the event category), or Google Brandcast* recognised by industry journalists as one of the most interesting pandemic events.

• The event should be exciting, make hearts beat faster - explains Łukasz Deoniziak, Experience Director of 180heartbeats + JUNG v MATT. - That is why we try to provide our recipients with unique experiences both before the event - in social media, during - by presenting bold ideas and innovative, tailor-made technologies, and after - by making sure we deliver exclusive branded content. We create engaging, eye-catching experiences, which earn the interest of society and are widely commented and followed in the media - adds Deoniziak.

Important in thinking about events in 180 are the strategic goals of the brands we work for.

• Deep understanding of the situation, creative solutions, original design, use of the latest technologies mean that we achieve above-average results, which can be measured by the media equivalent or participants' satisfaction - says Kamil Caliński, business and experience marketing director 180heartbeats + JUNG v MATT. 


What is more, at 180heartbeats + JUNG v MATT we have been committed to zero emissions and operating  events in the spirit of 'climate neutral' for nearly three years now. The team uses reusable and recyclable materials and if available in a given area,  they use green energy too. An example was the innogy Zero Emission Store, powered by energy from photovoltaic panels. 

* Google presented for the first time YT viewership data in Poland, as well as new tools for advertisers.