Back by Popular Demand: Brands&Culture Hits Cannes for Year 2

After a full-house debut in 2024, Brands&Culture returns to Cannes Lions for 2025—bigger, bolder, and even more culturally charged.

From June 16–20, the Brands&Culture Villa will once again be the place where creativity meets conversation. Set just a short walk from the Croisette, the Villa will host a vibrant mix of thought-provoking panels, immersive brand activations, exclusive networking events, and cultural experiences—all designed to move the conversation around brands and culture forward.

Expect curated sessions featuring some of the world’s most progressive marketers, creators, strategists, and innovators. This year’s lineup already includes:

🔹 Melissa Wildermuth, chief creative officer, General Mills
🔹 Peter Giorgi, SVP marketing, Rocket Companies
🔹 Caroline Gardner, CMO, TheRealReal
🔹 Sophie Kelly, SVP, Whiskey and Tequila Portfolio North America, Diageo
🔹 Emily O’Hara, global head of brand, eBay

🔥 Plus, don't miss the flagship sessions:

• A Debate: What the Fck Is Going On: Are Brands Adding To, or Merely Extracting From, Culture?*

• Culture Lab Q&A: Live from Cannes

• Can You Make Cultural Curiosity a Critical Marketing Capability?

• The Future of Fandom: Turning Sporting Moments Into Enduring Cultural Conversations

From intimate VIP roundtables to lively cocktail evenings, it’s the ultimate space to connect, spark ideas, and collaborate with some of the most exciting voices shaping the future of brand and culture.

This is not just another villa in Cannes.
This is where culture is made, challenged, and celebrated.

Join the team at the Brands&Culture Villa—where bold thinking meets the beach.