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Babyganics' 'Pootraits' Gallery Shares Real Parents Diaper Reaction Shots

18/10/2022
Production Studio
Los Angeles, USA
160
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Reform School's Dax Martinez-Vargas directs the campaign

Diaper duty doesn't always go according to plan so Babyganics is launching #Pootraits, a first-of-its kind online gallery comprising real diaper reaction shots from parents, caregivers and diaper-changers across the nation. The campaign was launched by Reform

Babyganics challenging the picture-perfect depiction of diaper duty so next time you're answering the call of someone else's duty, snap a reaction pic and upload to social media with the hashtag #Pootraits.

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