senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Babyganics' 'Pootraits' Gallery Shares Real Parents Diaper Reaction Shots

18/10/2022
Production Company
Los Angeles, USA
156
Share
Reform School's Dax Martinez-Vargas directs the campaign

Diaper duty doesn't always go according to plan so Babyganics is launching #Pootraits, a first-of-its kind online gallery comprising real diaper reaction shots from parents, caregivers and diaper-changers across the nation. The campaign was launched by Reform

Babyganics challenging the picture-perfect depiction of diaper duty so next time you're answering the call of someone else's duty, snap a reaction pic and upload to social media with the hashtag #Pootraits.

Credits
Agency / Creative
Production
Work from Reform School
Pootraits
Babyganics
18/10/2022
14
0
Overview Effect
Rapyd
18/10/2022
32
0
ALL THEIR WORK