Diaper duty doesn't always go according to plan so Babyganics is launching #Pootraits, a first-of-its kind online gallery comprising real diaper reaction shots from parents, caregivers and diaper-changers across the nation. The campaign was launched by Reform

Babyganics challenging the picture-perfect depiction of diaper duty so next time you're answering the call of someone else's duty, snap a reaction pic and upload to social media with the hashtag #Pootraits.